The Atlanta Falcons have seen significant improvement in their red-zone performance during the 2025 NFL season, despite ongoing challenges. In the first eight weeks, the team managed touchdowns on only 45% of its red-zone drives, converting nine out of 20 opportunities. Limited offensive possessions—74 drives, tied for fourth fewest in the league—amplified each missed chance.
Since Week 9, however, Atlanta’s offense has shown marked progress. The Falcons now lead the league with a 92.9% red-zone touchdown rate and have scored on all but one of their last 14 red-zone trips. This run included a streak of ten consecutive touchdowns between Weeks 9 and 12. Their overall red-zone touchdown percentage has climbed to 64.7%, placing them eighth in the NFL.
Over the past five weeks, Atlanta has scored four more red-zone touchdowns than it did in the first eight games—a jump that represents a nearly 48% increase in efficiency inside the opponent’s 20-yard line. The team’s focus on reducing negative plays has contributed to this turnaround.
“When you look at red-zone offense, that is typically the biggest thing, no negative plays and no turnovers,” said offensive coordinator Zac Robinson. “We’ve been able to stay efficient. Even gains of two, gains of three are better than a minus five. … That’s been a real positive throughout the season, especially with how it started.”
Statistically, since Week 9 Atlanta recorded just eight negative plays in the red zone—the fourth fewest league-wide—down from 22 over the previous stretch. Negative runs dropped from seven to one; yards per carry improved from 2.4 to 3.2; and completion percentage jumped from about 53% to 75%, moving into top-five rankings for both categories.
Defensively, improvements have also emerged. In early-season play, opponents converted nearly 69% of their red-zone chances against Atlanta (28th in league ranking). That figure fell to just 45% since Week 9—tied for seventh-best during that period.
Analysis using Microsoft CoPilot and Tru Media data shows that Atlanta’s red-zone touchdown differential improved dramatically: up by almost 72 percentage points between Weeks 9-13 compared to earlier games this season.
While these advances have not led directly to more wins so far this year, they indicate progress by both players and coaches as they address weaknesses midseason.
“The ability to identify and solve problems is a sign of good process, even if the results aren’t as desired.”